A digital advertising campaign management platform for uploading, approving, scheduling and delivering ad content to display locations.
What problem does Digital Advertising Campaign Management Platform solve?
Managing advertising content across distributed displays can involve manual approval, scheduling and coordination. Without a defined workflow, operators have limited visibility of content status and of where and when ads are due to play.
The Digital Advertising Campaign Management Platform gives that workflow a single web portal, from upload and approval to scheduling and delivery to player devices.
What is a digital advertising campaign management platform?
A digital advertising campaign management platform is a web system for submitting ad content, reviewing and approving it, scheduling playback and managing the display locations that show it. This product is a ready-built platform that TecBytz deploys, customises and integrates, with a companion Android player for the displays.
How does the platform work?
- Upload. Creative assets are submitted for review.
- Approve. Reviewers approve or reject content before publication.
- Schedule. Duration, schedule and target locations are set through the configured workflow.
- Deliver. Approved media is sent to connected player devices.
- Notify. Relevant users receive email notifications about content status, approvals and rejections, where configured.
Who uses digital advertising campaign management software?
Marketing teams, ad operations managers, location managers and platform administrators. Typical uses:
- Retail display campaigns: a marketing team schedules approved creative for selected in-store displays.
- Venue-based advertising: operators coordinate ad content for designated display locations.
- Multi-location campaign operations: administrators manage approvals and schedules across a distributed display network.
What are the benefits of a campaign management platform?
- A more structured content approval process.
- Clearer visibility of campaign status and scheduling.
- Central coordination of distributed displays.
- Less manual coordination once the workflows are adopted.
How does TecBytz deliver the platform?
TecBytz deploys the web portal and backend, configures roles, approval steps and locations, and sets up the player. Our custom application development and mobile application development teams extend it where your process needs more. For proof-of-play reporting see the Programmatic Ad Delivery & Proof-of-Play Integration.
Integrations are scoped for each project. The connections listed on this page are the ones we typically recommend and build for this product, and hosting and deployment are agreed with you during discovery.
What can Digital Advertising Campaign Management Platform do?
Ad content upload
Submit creative assets for review.
Approval workflow
Review and approve or reject submitted content before publication.
Scheduling and location targeting
Set ad duration, schedule and target locations through the configured workflow.
Role-based access
Give platform administrators and other user roles different permissions.
Email notifications
Tell relevant users about content status, approvals and rejections, where configured.
Filtering and sorting
Organise advertising records with the available list controls.
Android media player
A companion player retrieves and plays scheduled media on display devices.
Remote media distribution
Send approved media from the web portal to connected players.
How is Digital Advertising Campaign Management Platform deployed and integrated?
Integrations
- Directory services and single sign-on
- Email notifications
- Android media players on your display devices
- Media and content libraries
- Reporting and analytics tools
- Proof-of-play reporting through the Programmatic Ad Delivery & Proof-of-Play Integration
Frequently asked questions about Digital Advertising Campaign Management Platform
Can ad content be reviewed before it goes live?
Yes. Content goes through an approval step before publication.
Can ads be scheduled for specific locations?
Yes. The workflow includes scheduling and selecting target locations.
Does the platform support Android players?
Yes. An Android player component retrieves and plays scheduled media. Supported devices, versions and media formats are confirmed during scoping.
Are users given different permissions?
Yes. Role-based access gives administrators and other users different permissions.
Does it provide proof that an ad played?
Proof-of-play reporting is provided by the separate Programmatic Ad Delivery & Proof-of-Play Integration, which TecBytz can deliver together with this platform.
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